About

Heres What's poppin'

    Popcorn Wear is an independent clothing company founded in 2017 by high school student Daniel Huang, featuring originally designed graphic apparel.

    Many of the shirts are hand printed in a small garage screenprinting studio. Other more intricate designs, usually involving lots of colors, may be printed by a supplier in North Carolina, but the same quality standard applies to all shirts! The method of printing is always indicated.

    The goal of our team isn't just to sell clothes. We want to create an awesome experience! That's why when a purchase is made through our site, everything from the stickers to the packaging will be totally original. Our brand isn't defined by only quality, but by customer experience.

    Popcorn Wear is an independent clothing company founded in 2017 by high school student Daniel Huang, featuring originally designed graphic apparel.

    Many of the shirts, as well as all of the hoodies, are printed entirely by hand (indicated in description) in a small and personal screenprinting studio. Other more intricate designs may be produced seperately, but the same quality guarantee applies to all products.

    The goal of our team isn't just to sell clothes. We want to create an awesome experience! That's why when a purchase is made through our site, everything from the stickers to the packaging will be totally original. Our brand isn't defined by only quality, but by customer experience.

Why Popcorn?

    Believe it or not, Popcorn is the name of Daniel's endearing nine-year-old chihuahua dachshund. She's been smelling like movie theater popcorn since the day she was adopted!

Why Popcorn?

    Believe it or not, Popcorn is the name of Daniel's endearing nine-year-old chihuahua dachshund. She's been smelling like movie theater popcorn since the day she was adopted!

popcorn wear

By Daniel Huang

Printing clothes first became a hobby to me in the summer of 2016. Fueled by a love of lame puns and my part-time lifeguard paycheck, I purchased a basic Speedball Screen Printing kit and made my first shirts.

Creating and selling shirts quickly went from a hobby to an addiction. I sold my first design to everyone I knew, then moved on to a new design, and then to another, selling to my friends and family.

Eventually, I moved on to selling online. I opened my Etsy shop WhalePrint in September (2016) and began selling to strangers. I started receiving orders from all over the United States, and even some internationally, from places like Germany and Australia. Etsy was an encouraging and productive experience, but I knew I was missing something. It hit me that my shop lacked an identity. It lacked a story like this one to set it apart from others. I was creating designs simply with the end goal of selling as many as possible, and my shop had no room for growth.

I needed to start something greater, something that would inspire loyalty in customers because they felt like they were a part of something. I realized that anyone could simply print designs on a shirt, but only a few had it in them to start a brand. I could not resist trying.

What characterizes a brand?

To me, it is simply the creation of a community around an idea. I wanted my brand to embody originality, quality, handmade charm, friendliness, and high school culture, and I wanted my customers to feel as if they were a part of that too.

This seems incredibly ambitious for a high-schooler, and it is. I almost put off starting even attempting this project, but as it often happens in high school, I found inspiration in my friends.

I saw my best friends stepping out of their comfort zones, doing things like running for class president or joining musical theater, and I knew I had uncovered the final aspect I needed to incorporate into my brand -- risk.

So I went for it. I spent all my free time and even my not so free time (oops. chemistry honors) developing the brand I now call Popcorn Wear. Of course, there were bumps along the way (especially financial ones), but I've learned to take them in stride and do what it takes to create a startup on my own budget and become a better entrepreneur. I've managed to grow my t-shirt screenprinting setup into a small studio workspace, employ the artistic talents of my fellow students, and listen to the suggestions of my close friends. Even after many months of development, I know that improvements can still be made. Nevertheless I feel confident in sharing Popcorn Wear with the world. After all, no risk, no reward.